The inaugural 404 Day Kickoff brought the community together to honor the people, places, and powerful voices that define Atlanta. Hosted by the Mayor’s Office of Film, Entertainment & Nightlife in collaboration with ATL Direct, this event was a love letter to the culture—raw, real, and radiant.
A Celebration of Legacy and Love
From West End to Edgewood, from Bankhead to Buckhead, 404 isn’t just an area code—it’s a bond. On 404 Day, Atlanta came out in full force to honor that bond with live music, food, fashion, vendors, and moments that reminded us all why Atlanta leads with heart.
“Everything that comes from this city is legendary,” one participant said, eyes beaming with pride. “We’re out here giving back, celebrating, passing the love around.”
In a city where music speaks louder than words and style is stitched into every sidewalk, 404 Day is a moment to pause and recognize what we’ve built—and who we’ve become.
Honoring the Culture That Built Atlanta
Atlanta is the birthplace of movements. It’s the soundtrack of generations. It’s the frontline of innovation and the keeper of tradition.
This year’s 404 Day also honored hometown heroes like Yung Joc, who continue to shape the city’s creative identity. Artists, performers, community leaders, and everyday Atlantans showed up to celebrate—not just what the city is, but what it’s becoming.
With support from local radio stations, community organizations, and City departments, the celebration was both a grassroots gathering and an official recognition of the magic that lives in Atlanta’s streets.
The Weather Was Warm. The Spirit Was Warmer.
Despite the pollen, the energy was vibrant. Laughter echoed through the booths. Beats pulsed from speakers. Strangers became neighbors, and the city’s spirit moved through everyone present.
“The city is going UP today!” shouted one performer. “It’s about ATL pride. It’s about our people. It’s about LOVE.”
Looking Ahead: 404 Is Forever
This is just the beginning. As Atlanta continues to grow, so does its responsibility to hold space for culture, creativity, and connection. 404 Day is a reminder that as our skyline rises, our roots run even deeper.
Get Involved
Want to be part of next year’s 404 Day or learn how your community can participate in upcoming events?
Follow @CityofAtlanta and @ATLDirectNews